PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

22Feb/10Off

Linking for Dromedaries

The above title may be a cheap trick , but it’s there for three important reasons. They will be fully explored in a moment, but first it’s time to disclose something of a trade secret:

It’s a thought that is discouraged by our Private Label Rights brethren and sistren. It has to do with the theme that PLR providers (as well as hucksters) are forever harping upon — namely PLR’s core value:  the importance of fresh, relevant content to any web traffic-building campaign.

 Web content is just about the most important aspect of building your web site’s traffic!”, we will say.    Or,

It’s near the top of any list,” we will say.

If you come across these sales points when your eyes are bleary (probably from reading so many conflicting opinions about Search Engine Optimization strategies), you might just nod and read on instead of leaping to the implied follow-up question, “Uh…then what’s at the top of the list? What’s that most important aspect?”

Admitting this may be close to apostasy in the Private Label Rights community, but here it is, anyway: linking, not content, is what’s  most valuable. Linking to quality sites in your keyword universe will move your site toward the top of the SERPs more quickly and more reliably than anything else. And maybe even keep it there for a good long time!

So why wouldn’t every sophisticated web entrepreneur just concentrate on link-building and forget about coming up with fresh content [by subscribing to a PLR resource like ours at PLRHeadquarters]?

First, wrangling links to quality partners takes a lot of time, a lot of effort, and also doesn’t get you anywhere if the site you’re building isn’t worth visiting in the first place. Google and Bing! and Yahoo Search have campuses fully-manned with pocket-protectored software folks using megacomputers to keep on top of that determination. If your site is static, they’re going to notice.

Second, quality link partners decide whether to link to you after they’ve checked out your site’s content. If they’re true quality sites, they’ll check back, too – and more than once. They’ll drop you faster than a Texas hailstone if you let your site go stale.

Last –and we owe the blog at linksmanager.com a nod for this–:

“Never forget: The search engines are trending the rate at which you obtain links, so slow and steady beats fast and furious.” [our emphasis added]

In other words, effort over time works: blasting away in a hurry looks like what it is: a short-lived stab at popularity. In all cases, even while you’re tending to all the parts of the equation that will bring SEO success, the one foundation component that has to be there and has to be changing is your content. Either hire those writers, do it yourself (and abandon everything else you should be doing), or subscribe to a service that does what PLRHeadquarters does.

Now, back to the beginning: why is this entry called “Linking for Dromedaries”?  Again, there are multiple reasons. First, “Linking for Dummies” is not only already taken, but it’s derivative and, frankly, just not original enough. Second, dromedaries are quite fascinating animals with a name you don’t see every day. At least not nearly as often as ‘camels’. Third, it got you reading and you’re still reading, so it proves the point that amusing and interesting content tends to get and hold readership. You might say it gets you over the hump.

(Then again, it might be better if you didn’t.)
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5Feb/10Off

PLR SCAMS REVISITED (IV)

From time to time we are privileged to enjoy sharing the experience of the first-time visitors to the Private Label Rights universe. Often such innocents have run into the term “PLR” while investigating Search Engine Optimization techniques: he or she knows it has something to do with freshening a site’s content and making sure Google is aware of the fact. But ‘PLR’ and ‘Private Label Rights’ aren’t terms that explain themselves, so they warrant a bit more discussion.

Since searches for  ’PLR’ is how a goodly number of subscribers find us, somebody from PLRHeadquarters is duty-bound to keep tabs on what comes up when you google it. Since I have a well-developed sense of humor, I’m usually elected. These forays never fail to provide chills and spills, scams and spams, and the same kind of general merriment experienced when you’re suckered into the Clown Toss “skill” game at the dimly-lit far end of a carnival midway (no offense to the gypsies, who actually do have a Code of Honor).

This last time, we decided to Bing “PLR value”. We found the resulting galaxy of values much unchanged. Try Binging it yourself, and you’ll come up with the usual Opportunities of a Lifetime. About 627,000 of them, to narrow it down. Click on 95% of them, and you’ll be urged to purchase subscriptions or packages or booklets or videos dealing with some subject or other (sometimes, apparently, ALL subjects). And you will usually be encouraged to sell them again, probably to the next person who Bings “PLR value”. And best of all, you are urged to charge more than you paid in the first place, and to keep selling them over and over again!

Who ever heard of a better bargain? Just think: you’ll make money with little or no effort (“97% of the work has been done for you”) and then just relax. The relaxation never stops. You’re supposed to sit back and watch the coin roll in…no, POUR in (assuming you bother to watch the Free Bonus Video about Thinking Positively).

These ubiquitous ‘PLR ’ offers are clearly aimed at inciting would-be internet entrepreneurs to set up their own PLR sites to offer the articles/videos/e-books they just bought to the next set of would-be internet entrepreneurs for sale to even more internet entrepreneurs who can set up their own sites, etc.

It’s a little like what happens the first time a child sits down in a barbershop: they look in the mirror and are amazed to find an endless progression of images of familiar-looking children getting more and more haircuts! And like the size of those images, these ‘PLR’ products somehow diminish in value until, by about the fiftieth iteration, all value sort of disappears in the distance. In case this business model seems vaguely familiar, we all recall Bernie Madoff, who perfected a much bolder version of a similar idea.

The good news is that after Binging ‘PLR value’, somewhere on those results pages, squished in between the 625,000 values, there are firms who in fact offer content that’s worth paying for (i.e., fresh, engaging articles written by real degree-holding English-speaking writers who never allow their stuff to be resold).

Other than (obviously) our group, I can’t really propose a foolproof way of identifying who those actual PLR creators are. But who they aren’t is a good deal easier — for guidance I refer you to my sporadically-updated monumental work on the subject, “20 Foolproof and Amusing Ways to Spot PLR Scams”. And no – it isn’t available for sale or resale (even though it is certain to drive massive targeted traffic and is certainly selling at the amazingly deep-discounted one-time-only limited bargain price offer while it lasts)…

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