PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

24Oct/12Off

EMDs Get Punched by Panda!

THE PANDA in question isn’t nearly as cute and cuddly as the ones you see contentedly munching bamboo leaves. This is the one that is the code name for Google’s active algorithm – the top secret code the search engine giant uses to determine what list of pages appear when users type in ‘houses for sale in Kalamazoo’ or ‘listings in Peoria.’

This Panda has attitude: it can maul an innocent website it doesn’t like in a flash. It is good business practice for Realtors® to avoid offending the Panda. In fact, you’d better try to feed it whatever it wants!

The perpetual problem is trying to figure out what it does want. Its dietary preferences are fickle. A few weeks ago, it started turning up its nose at one of its previously tolerated morsels – the EMDs (Exact-Match Domains).

EMDs are the www dot NAMES that exactly duplicate a query: if, for instance, you have named your site ThreeBedroomDoubleWidesInTucson dot com, you knew Google might reward you with a high ranking for a query with exactly that term. As of the beginning of this month, it turns out, not so much anymore.

According to Matt Cutts, the public spokesman for Google’s algorithm lab (think of him as Panda’s keeper), this is just an incremental step in that direction. It’s like Penguin – another of Google’s bestiary (the one that pecks away at spam and bad links).

Through it all, you who post and blog with real content -- articles that please actual humans (the kind the staff at RealtyPLR.com send you every Monday) -- don’t need to fear the latest Panda update. You are still as likely as ever to be a favorite snackable.

6Oct/12Off

Web Location Location Location!

If you’re the lucky one in charge of boosting your website’s traffic (maybe because you own the place), you’ve already come up against the need to spend copious amounts of otherwise productive time pursuing high placement on the SERPs (Search Engine Results Pages).

Strong SERP placement is, after all, the precise equivalent of location, location, location in the brick-and-mortar world. If your store faces the busiest mall in town, boy! have you got business!  On the other hand, if your store is across the alley from a back-street mortuary, it might as well be inside.

There is one huge difference, though. No matter where your hypothetical brick-and-mortar store were located, at least you would be able to count your competitors within a given radius. No such luck on the internet. There may be hundreds or hundreds of thousands of existing competitors, with hordes more able to pop up or disappear on any given day (see PLRHeadquarters’ SEO SERP count for an amusing live demonstration).

The Search Engine Optimization experts will advise you to test search using terms your target visitors are likely to use when looking for you. That’s good (as well as obvious) advice. What is also true is that all your serious competitors are doing the same thing, and since they all can’t place on the first page, there must be something more to it.

There is.

Links are involved, and life is involved.

Links are discussed everywhere, and building high-quality links should occupy something like 90% of your traffic-boosting time and/or budget.  Life is the other factor (as in the opposite of death).

A dead site – one that never changes, and never offers anything new to return visitors – will inevitably fall from grace with the search engines as well as with the link partners you’ve sweated bullets to gain.

As usual, my major point here is the need for you either to devote the time to updating your site’s content at least a few times a week, or else find and subscribe to a high-quality creative PLR outfit.                                  (I think you know a couple I’d recommend).

-Mitch
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