PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

9Jan/13Off

News Flash for a Desert Island!

       ON MONDAY, every Realtor® who had spent the last four years stranded on a desert island would have been astonished by the news!

        It came in the form of a release from the National Association of Realtors® and Google, who announced the results of a wide-reaching joint study. It was of interest primarily to the castaways, since every working professional in the real estate industry who has not been cut off from civilization already knows the conclusion:

 Online real estate searches have been growing in volume!

         The number of real estate searches grew 253% over the past four years. And James Bond goes after the bad guys, hobbits are attracted to gold rings, and the national debt has been growing a bit.

         Busy real estate pros won’t have time to plow through Monday’s study, but as a time-saver, here are some nuggets:

  • Buyers rely on search engines and general websites when they begin their search.
  • Buyers rely more on mobile applications toward the end of their search (equally startling, they probably use the same mobile phones to talk with people who aren’t in the same room with them).
  • 90% of homebuyers searched online during their home buying process.

        I might add, the Sun has been tending to rise in the east (though there is increasing evidence that it isn’t setting there).

        Google has a Head of Real Estate, Patrick Grandinetti. He concluded that the real estate industry would be smart to target homebuyers “where they look for and consume information.” That would be online, on “relevant websites” and the like.

         The CEO of Realtor.com agreed with us that the Internet can be used to connect Realtors with home buyers (you can check us out at www.realtyplr.com to see how we go about it). But if you’re one of those out there on a desert island, maybe not so much.

27Nov/12Off

It’s Your Own Private Label Wine…

REALTYPLR's ARTICLES ARE a little like a jarred pasta sauce that mom doctors with her special touch before serving -- or a private label wine produced Like Your Own Fine Winewith your name on it. They are the shortcut that help Realtors get more leads (and you know what that leads to).

 This week’s tips:

 Advantages and Pitfalls for Mortgage Co-Signings

Editor's Note: “Buy a home” is a heavily coveted search term. We’ve combined it here with the niche topic “mortgage co-signing” to help attract potential first-time home buyers (or their property owning parents!). Take advantage of both search terms here and geo-code both.

 Squeezing More Profit from Your Home Sale

Editor’s note: Every seller loves the word “profit”: if you have a hot tip or unique facet to your marketing plan, this blog is a great place to brag about it!

 Don't Let Rental Property Manage You

Editor's Note: With rental rates on the rise nationwide investment properties are hot topic these days - and with that topic comes property managment. Take advantage of the interest with this article aimed at attracting potential investor clients.

In the Wake of Home Foreclosure

Editor's Note: "Home Foreclosures" combined with your geocoded territory name is sought often -- even for web searchers who are only interested in the state of real estate in the area. 

5Jan/12Off

Google’s New Eye-Opener: More Than Just Caffeine

Yup. It’s the Freshness Algorithm, announced late last year on the official Google website. It’s one of the 500 or so changes they make every year to keep everyone coming to them first whenever they search for anything. 

In case youCuppa haven’t had that first cuppa yet, that was no misprint.  500 changes a year, They have buildings full of bright techies working day and night to keep us all off balance.

 Last year they finished perfecting their “Caffeine Web Indexing System” which they modestly described as allowing them to “crawl and index the web for fresh content quickly on an enormous scale.” If you have a web site, in 2011 you’d already noticed how well it works: if your site isn’t updated regularly, it’s been sliding sliding sliding…

In case that wasn’t enough, in November Google went a step further in their push for up-to-date relevant results: it’s the Freshness Algorithm. It looks for the ‘latest news’ for every search query. I hope you’re sitting down. They say it will begin to yield more results that “might only be minutes old.”

 Of course, harried real estate web owners can choose to ignore the announcement. (They can also move to a nearby desert, find a sand dune, and stick their head under it). Or they can glue themselves to their computer and just keep posting new blogs until the electricity is cut off, which will eventually happen since they’ve been too busy blogging to pay the electric bill. Or they can subscribe to a high quality Private Label Rights service, and use it to painlessly keep their web and blog pages at the top of the Caffeine/Freshness results. If that’s the choice, we here at RealtyPLR.com will of course be delighted, and possibly you will be, too – since so few realtors are even aware that the fresh content competition has gotten so –– caffeinated.