PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

2Jan/10Off

Less than a 2009 PLR ‘Top Ten’ List…

The year just over — so what have PLR users and providers learned? I’ve been trying to compress the jumble of change and growth into something less breathless than a ‘Top Ten’ list. In fact, I’ve decided it’s more useful to just chuck the list and acknowledge the single preeminent trend: the now (finally) undeniable ascendence of web search knowhow as the clear in-your-face marketers’ top-performing gottahaveit Skill Set of the Year.

You hear the term ‘Web Informatics’ to describe the greater arena, but it’s all really devolving into ‘web search’, or ‘web search-for-marketing’, or — to be rigorously honest – ‘web search-to-snag-new-customers-to-keep-the-doors-open’.

Nowhere we traveled in 2009 could we find much more than a vestige of earlier reluctance to recognize the merit of practical PLR to focused search engine optimization strategies – most notably among proprietors of smaller businesses. The SES last March in Manhattan was an early indicator, for it turned out to be more than the usual nice excuse to spend a few days in the City. Despite the economy, the floor was fairly mobbed with small shop entrepreneurs; they looked and talked less like techies and more like business people; and many of them seemed a bit longer in the tooth than in previous gatherings. Most seemed focused and determined in a distinctly non-hobbyist sort of way and not nearly as distracted as usual by the Gotham diversions  (and keep in mind this was long before we knew that even the Tavern on the Green would find itself among the fallen!).

We chatted and eavesdropped and observed. By the final day, we’d seen what amounts to an economics-driven sea change in web enterpreneurs’ perspective. Whereas two or three years ago a typical small company website may have been gathering dust as little more than a vanity accessory for the boss (or else a project to keep Junior interested in the family biz), by the end of the year just about every content consumer we deal with had redrafted their priorities: the site had to be more than competitive – it had to PULL, it had to RANK; it had to PRODUCE!

Sigh. Here we’re in the content, not the web redesign business.  But the number of sites that now have to actually perform means, quite often, sites that have to be redesigned from the ground up, because now it’s really serious.

But of course it always was.

Back to RealtyPLR

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.