PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

11Jul/13Off

We Asked Ourselves the Same Question

Doesn't it seem like every community has someone — a broker or salesperson — who just is the one who seems to have the Internet figured out. Certainly that's what happens in small towns. Their name pops up whenever anyone queries about real estate in the community; their blog and their home page shows up more than anyone else’s whenever a search for ‘listing agents’ or ‘homes for sale’ (or anything else about local real estate) is being looked for.
 
The question we asked ourselves is HOW do they become what seems to be the local expert? Especially since there are many other equally experienced agents around. Do they spend all day on their Twitter and Facebook accounts? Do they pay hundreds (okay, realistically — thousands) of dollars for Google Adwords ads? And how do they have time to do the actual job of a REALTOR® when they spend all day fussing with the Internet?
 
It’s clear that web pre-eminence goes to those with the most recent information about real estate queries — but only when the search engines ‘trust’ a source. Search engines don’t ‘trust’ fly-by-night sites. The top-of-the-page winners are sites that consistently present valid information, not sites or blogs that are quickly abandoned (that ‘bounce’).
 
How does a practicing REALTOR® have time to consistently present updated information that is engaging enough to hold new visitors' interest for a minute or more, week after week, and month after month? 
 
The answer is by forming a kind of coop with others to share the expense of a staff of researchers and writers, and then blogging with content that’s fresh and not widely available. Of course, they add their own hyper-local, purely personal posts whenever they have time. But busy pros know that when they get busy, the blog — and the website — have to go by the boards.
 
But since subscribers need no more than 5 minutes to customize each article for their community (they get to reserve their territory’s name, like “Elk Grove” or “Miami Beach,” and as long as they subscribe, are the only ones allowed to use it to customize their blog posts), they always have time to blog. 
 
That’s all it takes for them to become their community leader — the local REALTOR® who has the Internet figured out!
10Mar/13Off

Finally: Staylight Davings Time!

For those of us who always feel a little creeped out when it’s pitch black outside long before we head home (even when work ends early), it’s worth losing an hour’s sleep in order to nudge the sunset back a little.

They say Benjamin Franklin thought the idea up, and I don’t doubt it. Anyone who, like Ben in his Poor Richard days, scribbles away the daylight hours in cramped little rooms with only a dictionary or two for companionship, applaud messing with the clock if it means we won’t have completely wasted what little daylight there is.

 Just when it seems as if the long winter won’t ever peter out —  voila! — the TV, radio, and bloggers all chime in to remind us it’s time to spring forward.

 I’m glad it happens on the most appropriate day of the week, Sun Day: it’s only fitting for an institution like Staylight Davings Time.

 Strange, though, how almost everybody mispronounces it.

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If time saving is a constant issue, and more and more often a week passes when you find yourself too busy to blog...my team is here to do it for you!

Mitch Claymore is the Editor of RealtyPLR -- leading ghostblogging service for real estate and mortgage industry professionals too busy to blog as much as they’d like.

 

27Nov/12Off

It’s Your Own Private Label Wine…

REALTYPLR's ARTICLES ARE a little like a jarred pasta sauce that mom doctors with her special touch before serving -- or a private label wine produced Like Your Own Fine Winewith your name on it. They are the shortcut that help Realtors get more leads (and you know what that leads to).

 This week’s tips:

 Advantages and Pitfalls for Mortgage Co-Signings

Editor's Note: “Buy a home” is a heavily coveted search term. We’ve combined it here with the niche topic “mortgage co-signing” to help attract potential first-time home buyers (or their property owning parents!). Take advantage of both search terms here and geo-code both.

 Squeezing More Profit from Your Home Sale

Editor’s note: Every seller loves the word “profit”: if you have a hot tip or unique facet to your marketing plan, this blog is a great place to brag about it!

 Don't Let Rental Property Manage You

Editor's Note: With rental rates on the rise nationwide investment properties are hot topic these days - and with that topic comes property managment. Take advantage of the interest with this article aimed at attracting potential investor clients.

In the Wake of Home Foreclosure

Editor's Note: "Home Foreclosures" combined with your geocoded territory name is sought often -- even for web searchers who are only interested in the state of real estate in the area. 

24Nov/12Off

Thanksgiving Week Blog Tips

RealtyPLR subscribers should have received this Monday's brand new PLR articles to use in your holiday blogging this week.  Here are four tips for extra credit: 

1.ThanksKitchenis a season-specific blog aimed at SEO term “real estate listings.”
 In case you'd like extra customizing: This blog could be used to highlight your support of your own local non-profit. Substitute your local charity’s pitch, leaving out the national Red Cross. You can link to it to your charity to add SEO for you AND your cause!
 
2.REO – Bankers’ Codeaimed at high target value search term “REO.”
 
Extra customizing: Check your local MLS for current REO data in your central zip code, then insert one or two of your local statistics.
 
3.Interviewing for Remodels brings in the“home values” SEO search term.
 
Extra customizing: If you have a great contractor to recommend for an interview, why not add a line or two to the end of this blog as your personal endorsement?Don’t forget to link directly to his or her company website; your vendor will greatly appreciate it -- and your blog will benefit from added local SEO juice!
 
4.Virtual Toursfocuses on keyword phrase “virtual tours.”
 
Our research points to “virtual tours” again scoring as a high-flyer in the most-trafficked recent searches (if virtual tours are not part of your marketing already, this may not be an article for you – but based on what we learned in Orlando at the NAR convention last week, you might want to consider adding it!)
 
Extra customizing: If you do use virtual tours in your marketing, add hyperlinks to one or two of your virtual tours. Be sure to mention the address (street, town, state) specifically for GEO-coding bonus points!
  
That's all there is to it. Happy Thanksgiving everyone!
 
22Mar/12Off

Now Here’s a Shocker: “Thanks, Google!”

I never thought these words would come out of this keyboard, but OMyGolly, thank you, Google!

A real jaw-dropperLast Thursday, the Wall Street Journal spilled the beans on what Google has been up to for the past two years -- and how it fits into the ‘next generation of search’. It hasn’t been announced officially, but the Journal reports that ‘millions of sites’ that rely on Google’s current page-ranking results will be affected. That’s every real estate shop: all of us; everybody; the whole shebang; period.

 Details are, as usual, under wraps -- but what Monolith of Mountain View does acknowledge is the shift from the current keyword-based system to one based on ‘Semantic Search’. The WSJ’s simplest explanation is that the new Google search method will “figure out which to show in search results…by examining a Web page and identifying information about specific entities rather than only look for keywords.”

 Semantic Search refers to the process of understanding the actual meaning of words, while Keyword Search rates a website based on the words it contains. If you’ve ever chuckled over a perplexing blog or article that doesn’t seem to make much sense, one that repeats phrases like ‘home sales’ over and over in awkward sentences, you probably recognized it as a way of gaming the system. The problem always remained that actual flesh-and-blood readers (clients) couldn’t help but be driven away by the less-than-scintillating wit thus produced.

Actual flesh-and-blood bloggers should be cheering (especially those who are also RealtyPLR subscribers). Their sensible contributions are certainly part of what Google has been quietly amassing: “hundreds of millions” of entries of people, places and things and the semantic sense they make.

It couldn’t be better news for those who continue to post content that people care to read on topics they seek…as opposed to only tailoring page titles, URLs, tags, etc. in a dubious SEO game.

 We’ll keep a close eye on the results as the “next generation of search” ramps up and the Google experience changes dramatically. But in the meantime, a simple, “Thanks, Google!” should do nicely.

 

27Feb/12Off

Me Like Eucalyptus!

And who doesn’t?

Whenever I fall for a blog title like the above, as often as not I’ve already whizzed past it while speed-scanning for something else. But if there is such a thing as latent curiosity effect, I’ve got it. The chances are pretty good that a few moments later I’ll be thinking, ‘What th??? and go back to see what the heck this is about…

 Koalas? An obscure Aussie dance craze? Lovin' them eucsNo matter what it turns out to be, I probably won’t be able to resist going back to find out. So that blog’s author wins the first big battle: the one for eyeballs.

Which is what prompted this discussion: it's about creating titles for real estate blog entries.

It is said that blog authors fall into one of three categories: those who blog to entertain themselves, those who blog to entertain others, and those who (like us) blog as part of their marketing strategy. We blog first to attract attention, then to establish and build relationships.

Since we are local, we can't match national firms who can mount expensive TV and print campaigns which do little more than repeat their brand name with some positive association (an association which sometimes can be amazing in how little it has to do with what they are actually selling). In residential real estate, the odds of gathering the kind of eyeballs we want with a title like Me Like Eucalyptus is remote.

For us, a great real estate blog title may incorporate the curiosity factor (or the surprise factor), but that’s only half the assignment. It needs also to connect in a real way with our customers’ hot buttons. Examples might be “Home Sales Hit Apple!”; “[town name] Realty Dervish Whirls Clockwise”; “The Movers Blocked My Escape Route!”… or just about any curious title that touches on some aspect of listing, buying, selling, moving in or out – the issues that are floating close to the top of prospective clients’ consciousness.

While it’s not always easy to lasso a wildly improbable blog title and tie it into a meaningful blog entry, when you succeed in doing so you have a true real estate blog title champ: one that's both informative and memorable.

 “Home Sales Hit Apple”, for instance, might deal with the prospective Wha?home seller’s need to become their own William Tell by keeping their eye on the target -- buyers who appreciate their property’s unique features; “Dervish” might be a tongue-in-cheek way of announcing recent closings; “Escape”, could chronicle a recent client’s moving adventure.

Me Like Eucalyptus? Did I ever tell you about the time I was living near the beach in Southern California? A doctor friend from back east insisted on taking home some leafy branches from my back yard. I'd always thought those trees were just sort of smelly, but he told me…

5Jan/12Off

Google’s New Eye-Opener: More Than Just Caffeine

Yup. It’s the Freshness Algorithm, announced late last year on the official Google website. It’s one of the 500 or so changes they make every year to keep everyone coming to them first whenever they search for anything. 

In case youCuppa haven’t had that first cuppa yet, that was no misprint.  500 changes a year, They have buildings full of bright techies working day and night to keep us all off balance.

 Last year they finished perfecting their “Caffeine Web Indexing System” which they modestly described as allowing them to “crawl and index the web for fresh content quickly on an enormous scale.” If you have a web site, in 2011 you’d already noticed how well it works: if your site isn’t updated regularly, it’s been sliding sliding sliding…

In case that wasn’t enough, in November Google went a step further in their push for up-to-date relevant results: it’s the Freshness Algorithm. It looks for the ‘latest news’ for every search query. I hope you’re sitting down. They say it will begin to yield more results that “might only be minutes old.”

 Of course, harried real estate web owners can choose to ignore the announcement. (They can also move to a nearby desert, find a sand dune, and stick their head under it). Or they can glue themselves to their computer and just keep posting new blogs until the electricity is cut off, which will eventually happen since they’ve been too busy blogging to pay the electric bill. Or they can subscribe to a high quality Private Label Rights service, and use it to painlessly keep their web and blog pages at the top of the Caffeine/Freshness results. If that’s the choice, we here at RealtyPLR.com will of course be delighted, and possibly you will be, too – since so few realtors are even aware that the fresh content competition has gotten so –– caffeinated.