PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

22Feb/10Off

Linking for Dromedaries

The above title may be a cheap trick , but it’s there for three important reasons. They will be fully explored in a moment, but first it’s time to disclose something of a trade secret:

It’s a thought that is discouraged by our Private Label Rights brethren and sistren. It has to do with the theme that PLR providers (as well as hucksters) are forever harping upon — namely PLR’s core value:  the importance of fresh, relevant content to any web traffic-building campaign.

 Web content is just about the most important aspect of building your web site’s traffic!”, we will say.    Or,

It’s near the top of any list,” we will say.

If you come across these sales points when your eyes are bleary (probably from reading so many conflicting opinions about Search Engine Optimization strategies), you might just nod and read on instead of leaping to the implied follow-up question, “Uh…then what’s at the top of the list? What’s that most important aspect?”

Admitting this may be close to apostasy in the Private Label Rights community, but here it is, anyway: linking, not content, is what’s  most valuable. Linking to quality sites in your keyword universe will move your site toward the top of the SERPs more quickly and more reliably than anything else. And maybe even keep it there for a good long time!

So why wouldn’t every sophisticated web entrepreneur just concentrate on link-building and forget about coming up with fresh content [by subscribing to a PLR resource like ours at PLRHeadquarters]?

First, wrangling links to quality partners takes a lot of time, a lot of effort, and also doesn’t get you anywhere if the site you’re building isn’t worth visiting in the first place. Google and Bing! and Yahoo Search have campuses fully-manned with pocket-protectored software folks using megacomputers to keep on top of that determination. If your site is static, they’re going to notice.

Second, quality link partners decide whether to link to you after they’ve checked out your site’s content. If they’re true quality sites, they’ll check back, too – and more than once. They’ll drop you faster than a Texas hailstone if you let your site go stale.

Last –and we owe the blog at linksmanager.com a nod for this–:

“Never forget: The search engines are trending the rate at which you obtain links, so slow and steady beats fast and furious.” [our emphasis added]

In other words, effort over time works: blasting away in a hurry looks like what it is: a short-lived stab at popularity. In all cases, even while you’re tending to all the parts of the equation that will bring SEO success, the one foundation component that has to be there and has to be changing is your content. Either hire those writers, do it yourself (and abandon everything else you should be doing), or subscribe to a service that does what PLRHeadquarters does.

Now, back to the beginning: why is this entry called “Linking for Dromedaries”?  Again, there are multiple reasons. First, “Linking for Dummies” is not only already taken, but it’s derivative and, frankly, just not original enough. Second, dromedaries are quite fascinating animals with a name you don’t see every day. At least not nearly as often as ‘camels’. Third, it got you reading and you’re still reading, so it proves the point that amusing and interesting content tends to get and hold readership. You might say it gets you over the hump.

(Then again, it might be better if you didn’t.)
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