PLRHeadquarters Blog Mitch Claymore's Private Label Rights weblog

24Oct/12Off

EMDs Get Punched by Panda!

THE PANDA in question isn’t nearly as cute and cuddly as the ones you see contentedly munching bamboo leaves. This is the one that is the code name for Google’s active algorithm – the top secret code the search engine giant uses to determine what list of pages appear when users type in ‘houses for sale in Kalamazoo’ or ‘listings in Peoria.’

This Panda has attitude: it can maul an innocent website it doesn’t like in a flash. It is good business practice for Realtors® to avoid offending the Panda. In fact, you’d better try to feed it whatever it wants!

The perpetual problem is trying to figure out what it does want. Its dietary preferences are fickle. A few weeks ago, it started turning up its nose at one of its previously tolerated morsels – the EMDs (Exact-Match Domains).

EMDs are the www dot NAMES that exactly duplicate a query: if, for instance, you have named your site ThreeBedroomDoubleWidesInTucson dot com, you knew Google might reward you with a high ranking for a query with exactly that term. As of the beginning of this month, it turns out, not so much anymore.

According to Matt Cutts, the public spokesman for Google’s algorithm lab (think of him as Panda’s keeper), this is just an incremental step in that direction. It’s like Penguin – another of Google’s bestiary (the one that pecks away at spam and bad links).

Through it all, you who post and blog with real content -- articles that please actual humans (the kind the staff at RealtyPLR.com send you every Monday) -- don’t need to fear the latest Panda update. You are still as likely as ever to be a favorite snackable.

6Oct/12Off

Web Location Location Location!

If you’re the lucky one in charge of boosting your website’s traffic (maybe because you own the place), you’ve already come up against the need to spend copious amounts of otherwise productive time pursuing high placement on the SERPs (Search Engine Results Pages).

Strong SERP placement is, after all, the precise equivalent of location, location, location in the brick-and-mortar world. If your store faces the busiest mall in town, boy! have you got business!  On the other hand, if your store is across the alley from a back-street mortuary, it might as well be inside.

There is one huge difference, though. No matter where your hypothetical brick-and-mortar store were located, at least you would be able to count your competitors within a given radius. No such luck on the internet. There may be hundreds or hundreds of thousands of existing competitors, with hordes more able to pop up or disappear on any given day (see PLRHeadquarters’ SEO SERP count for an amusing live demonstration).

The Search Engine Optimization experts will advise you to test search using terms your target visitors are likely to use when looking for you. That’s good (as well as obvious) advice. What is also true is that all your serious competitors are doing the same thing, and since they all can’t place on the first page, there must be something more to it.

There is.

Links are involved, and life is involved.

Links are discussed everywhere, and building high-quality links should occupy something like 90% of your traffic-boosting time and/or budget.  Life is the other factor (as in the opposite of death).

A dead site – one that never changes, and never offers anything new to return visitors – will inevitably fall from grace with the search engines as well as with the link partners you’ve sweated bullets to gain.

As usual, my major point here is the need for you either to devote the time to updating your site’s content at least a few times a week, or else find and subscribe to a high-quality creative PLR outfit.                                  (I think you know a couple I’d recommend).

-Mitch
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12May/11Off

Am I Imagining This – Or Can Google Get A Little Pricey?

Let’s try and keep this just between you and me…(we wouldn’t want any of this to get out to the other brokers and agents who are trying to grab some of that search engine traffic). Is anyone else listening? Good!

Here’s something I’m beginning to suspect. It could be that some Google AdWords campaigns might get a little costly. In fact, that might even be deliberate!

I know it sounds crazy, but just stay with me on this. Here’s what I’ve detected. When you go to the trouble to build a terrific site — including a home page that is artfully constructed to feature the keywords that will match many potential clients looking for your specialty in your area — and then designed a Google AdWords ad that features the very same keywords, and then added those exact same keywords to your campaign…after a while, you might occasionally note that the amount you are asked to bid in order to have your ad appear on the first page is sort of…well, costly.

And sometimes you’ll also notice that it isn’t because of landing page quality or loading time — it’s costly because of ‘relevance’. And since it couldn’t possibly be more relevant (since all the terms are in perfect harmony, and since your firm has been doing business for years and nobody in your office has ever been sent to prison), you may check out what Google says about this, and conclude that the reason it costs so much is because the general public isn’t clicking on your ad much.

You may also sense that the reason they aren’t clicking on your ad much is BECAUSE THEY CAN’T SEE THE DA**ED AD BECAUSE IT’S NOT ON THE FIRST PAGE!

Sorry. I don’t mean to shout.

The good news is that you can eventually cure this by paying an exhorbitant amount to get it to appear on the first page where people can see it, so they can click on it. Then it will become relevant enough to Google so that they will not have to charge you so much anymore. That is, after you’ve paid them whatever they want for however long they tell you to. They’ll be the judge of that.

Another way to go: practice yoga, and let the material world go. Or take a few deep breaths and redirect your attention to building organic (unpaid) traffic. You may think I’ve got an ax to grind by the second recommendation since it’s what we do. That would be hard to deny.

Ommmmmmmmmm…